Yuping Liu

Professor Yuping Liu

Yuping Liu (刘玉平)

Title: Professor, Postgraduate Supervisor

Gender: Male

Birth date: September 1961

Birth place:  Changle County, Shandong Province


Education and Work Experience

In 1984, he graduated from the Philosophy Department of Shandong University and taught at the university;

From 1999 to 2002, he pursued a doctoral degree in Chinese philosophy and received a Ph.D.

In 2009, he was transferred to the School of History and Culture as a professor of cultural industry management and a master's tutor.



The  Study  of  Cultural  Economy, Zhouyi  and  Chinese  Culture, Planning theory and practice


Research Interests

Cultural Industry Management, Ancient Chinese Philosophy and Traditional Culture


Research Projects

Shandong Social Science Fund Project——"Research on the Contemporary Value of the thinking of Yi-ology "

Project of sinology research center of the counselor's office of the state council -- " Zhou Yi's Wisdom and Humanistic Spiritualization Exhibition"

2011 Shandong University Independent Innovation Fund - "School Culture Planning and Construction"


Journal Articles

(Research on the Theory of Contemporary Chinese Value) (《Wen Shizhe,1997.4》)
(On the thinking of harmoniousness between Yin and Yang in Zhouyi) (《Studies of Zhou Yi,2004.5》)(Views and Opinions Differ from One Another) (《Guang Ming Daily,2010.4 》)

(If mount tai is safe, China will be safe) (《Xinhua Monthly,2011.9》)


The Thinking of Yi-ology and Its Cultural Value,( Shandong University Publishing House ,2011)

Literature Guidance of Cultural Industry,( Fujian People's Publishing House ,2013)

Cultural Industry Planning, (Shandong People's Publishing House,2018)



Honors and Awards

The monograph " The Thinking of Yi-ology and Its Cultural Value " won the second prize of outstanding scientific research achievements of colleges and universities in Shandong province

In 2001, won the first Li Qing scholarship of Shandong university (the only winner of liberal arts)


Academic Title

Member of Shandong Social Science Talent Pool since 2001;

From 2011 to 2016, served as the director of brand school research institute of Shandong University.

In 2012, he served as director, expert group member and cultural planner of Shandong Enterprise Culture Association.


Contact Info.

School of History and Culture

Shandong University

27 South Shanda Road, Jinan, P.R.China 250100

E-mail: yupingliu@sdu.edu.cn




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