Associate Professor
Minghua Shao

Minghua Shao(邵明华)


Title:Dean ofCultural IndustriesManagementDepartment, Associate Professor, Postgraduate Supervisor

Birth Date:Octobor,1975


Academic Record History, Qufu Normal University,1997 Ancient Chinese History, Shandong University, 2005 Particular Subjects, Shandong University, 2009

Post-doctoral researcher inJournalism and Communication, Center for Communication, Shandong University, 2012

Professional Experience

2010-2014,Lecturer, CulturalIndustries Management Department, School of History and Culture, Shandong University.

2014-present,Associate Professor,CulturalIndustries Management Department, School of History and Culture, Shandong University.

2016-present,Dean ofCultural IndustriesManagementDepartment,School of History and Culture, Shandong University.

2015-present, Vice President of CulturalIndustriesResearch Institute of Shandong university.

2015-2018, Deputy mayor ofThePeople'sGovernment ofZoucheng Municipality,ShandongProvince(serve temporary positions).

2018-present,Selected asLeading Talents ofTaishan Industries,ShandongProvince.


Undergraduate:Cultural Brand;MediaManagement; Lecture of Forward Positions

Graduate: New media culturalindustries; Cultural Resources Research

Research Interests

●Historical and Cultural Resources and CulturalIndustries;


●Culture Tourism

Research Projects

Taierzhuang Ancient Town Cultural Creative Product Development and Service Platform Construction,the project ofShandong Taishan Industries Leading Talents, 2019-2022.

Research on the Development of Rural Characteristic Cultural Industries Under the Strategy of Rural Revitalization,the project of theNational Social Science Foundationof China, 2018-2021.

Research on the Construction and Development of Shandong Film and Television Media Industry,Social Science Foundation Project in Shandong province, 2011-2014.

Theoretical Construction and Strategic Path Research of LujuBrand in the Context of Globalization,the major project of Art and Science in Shandong province, 2012-2015.

Cultural Resources Development and Film and Television Utilization Research, the project of Independent Innovation Foundation in Shandong University, 2012-2014.

Journal Articles

Selection of marketing mode innovation of China's cultural industries during the transition period, Donyue Tribune, (5), 2015.

The trend and countermeasures of film and television culture consumption in China under the background of media convergence,Modern Communication, (5), 2014.

Research on the maintenance and promotion strategy of TV channel brand,

China Television, (5), 2012.

Cultural interpretation of the "Anlew" -- an academic investigation of Shao Yong's discourse and its context, Confucius Studies, (3), 2012.

Topic and communication: an in-depth investigation of Shao Yong’s circle of friends, Journal of Northwest Normal University, (3), 2012.

Reconstruction and consolidation of northwest frontier defense line after An-shi Rebellion, Social Science Journal, (6), 2007.

Changyun Liu and Ode to Grand China, Chinese Historical Review, (3), 2014.

Edited Books

●Yearbook on Chinese Cultural Industries (1979-2002/ 2003-2007/ 2008), Shandong University press 2011, Cultural and Science press, 2009.

●Psychology of Culture Consumption (chapter 6 Psychology of Film and Television Media Consumption), Fujian People's Publishing House, 2013.

Awards and Honors

●December,2018, Shandong Provincial People's Government awarded the honorary title of "Taishan industries leading talents".

●April,2018, The CPC Jining Municipal Committee and Municipal People's Government awarded the Merit Citation ClassIII.

●October,2017, Propaganda Department of the CPC Shandong Provincial Committee awarded as "Excellent Instructor of Social Practice".

●December,2018, The Shandong Committee of the Democratic League awarded the honorary title of "Advanced Individual for Meritorious Service".

●May,2017, Shandong University Committee of the Communist Youth League awarded as "Outstanding Instructor of Student Association".

●September,2014, Excellence award for Young Teachers' Teaching Competition of Shandong University in 2013-2014 academic year.

●May,2014, Awarded as Outstanding Class Teacher of Shandong University.

Professional Memberships

●Deputy director of the literature and history committee of Shandong Provincial Committee of the Democratic League.

●Consultant of Shandong Taierzhuang Ancient Town tourism co. LTD.

●Researcher of Shandong Regional Cultural Industries Research Institute.

●Instructorof Cultural Industries Club of Shandong University


School of History and Culture

Shandong University

27 South Shanda Road, Jinan, P.R.China 250100

Previous: Jianjun Tang Next: Xiaopeng WANG