Minghua Shao（邵明华）

Gender:Female

Title:Dean ofCultural IndustriesManagementDepartment, Associate Professor, Postgraduate Supervisor

Birth Date:Octobor,1975

BirthPlace:Chengwu,Shandong

Academic Record

B.A.in History, Qufu Normal University,1997

M.A.in Ancient Chinese History, Shandong University, 2005

Ph.D.in Particular Subjects, Shandong University, 2009

Post-doctoral researcher inJournalism and Communication, Center for Communication, Shandong University, 2012

Professional Experience

2010-2014,Lecturer, CulturalIndustries Management Department, School of History and Culture, Shandong University.

2014-present,Associate Professor,CulturalIndustries Management Department, School of History and Culture, Shandong University.

2016-present,Dean ofCultural IndustriesManagementDepartment,School of History and Culture, Shandong University.

2015-present, Vice President of CulturalIndustriesResearch Institute of Shandong university.

2015-2018, Deputy mayor ofThePeople'sGovernment ofZoucheng Municipality,ShandongProvince(serve temporary positions).

2018-present,Selected asLeading Talents ofTaishan Industries,ShandongProvince.

Courses

Undergraduate:Cultural Brand;MediaManagement; Lecture of Forward Positions

Graduate: New media culturalindustries; Cultural Resources Research

Research Interests

●Historical and Cultural Resources and CulturalIndustries;

●CulturalIndustriesBrand

●Culture Tourism

Research Projects

●Taierzhuang Ancient Town Cultural Creative Product Development and Service Platform Construction,the project ofShandong Taishan Industries Leading Talents, 2019-2022.

●Research on the Development of Rural Characteristic Cultural Industries Under the Strategy of Rural Revitalization,the project of theNational Social Science Foundationof China, 2018-2021.

●Research on the Construction and Development of Shandong Film and Television Media Industry,Social Science Foundation Project in Shandong province, 2011-2014.

●Theoretical Construction and Strategic Path Research of LujuBrand in the Context of Globalization,the major project of Art and Science in Shandong province, 2012-2015.

●Cultural Resources Development and Film and Television Utilization Research, the project of Independent Innovation Foundation in Shandong University, 2012-2014.

Journal Articles

●Selection of marketing mode innovation of China's cultural industries during the transition period, Donyue Tribune, (5), 2015.

●The trend and countermeasures of film and television culture consumption in China under the background of media convergence,Modern Communication, (5), 2014.

●Research on the maintenance and promotion strategy of TV channel brand,

China Television, (5), 2012.

●Cultural interpretation of the "Anlew" -- an academic investigation of Shao Yong's discourse and its context, Confucius Studies, (3), 2012.

●Topic and communication: an in-depth investigation of Shao Yong’s circle of friends, Journal of Northwest Normal University, (3), 2012.

●Reconstruction and consolidation of northwest frontier defense line after An-shi Rebellion, Social Science Journal, (6), 2007.

●Changyun Liu and Ode to Grand China, Chinese Historical Review, (3), 2014.

Edited Books

●Yearbook on Chinese Cultural Industries (1979-2002/ 2003-2007/ 2008), Shandong University press 2011, Cultural and Science press, 2009.

●Psychology of Culture Consumption (chapter 6 Psychology of Film and Television Media Consumption), Fujian People's Publishing House, 2013.

Awards and Honors

●December,2018, Shandong Provincial People's Government awarded the honorary title of "Taishan industries leading talents".

●April,2018, The CPC Jining Municipal Committee and Municipal People's Government awarded the Merit Citation ClassIII.

●October,2017, Propaganda Department of the CPC Shandong Provincial Committee awarded as "Excellent Instructor of Social Practice".

●December,2018, The Shandong Committee of the Democratic League awarded the honorary title of "Advanced Individual for Meritorious Service".

●May,2017, Shandong University Committee of the Communist Youth League awarded as "Outstanding Instructor of Student Association".

●September,2014, Excellence award for Young Teachers' Teaching Competition of Shandong University in 2013-2014 academic year.

●May,2014, Awarded as Outstanding Class Teacher of Shandong University.

Professional Memberships

●Deputy director of the literature and history committee of Shandong Provincial Committee of the Democratic League.

●Consultant of Shandong Taierzhuang Ancient Town tourism co. LTD.

●Researcher of Shandong Regional Cultural Industries Research Institute.

●Instructorof Cultural Industries Club of Shandong University

Contact

School of History and Culture

Shandong University

27 South Shanda Road, Jinan, P.R.China 250100

E-mail:shaominghua@sdu.edu.cn